You just joined the list for AIRfeet Recovery — officially licensed college slides and thongs, built with our our proprietary EVA cushioning cushioning system.
Two things about us that are worth knowing up front:
One. We're the only footwear brand licensed to fifteen NCAA programs and Indianapolis Motor Speedway. Notre Dame, Kansas, Iowa, Penn State, Purdue, Missouri, Vanderbilt, Illinois, Indiana, Arizona, West Virginia, Tennessee, Alabama, Florida, and IMS 500. If your school's on that list, you're covered. If it isn't yet, tell us — we take requests.
Two. One price. Every school. Every colorway. $79.99. No premium tier, no confusing SKUs. The differentiator is the mark on the strap, not the shoe underneath.
Over the next week, we'll send you four more short emails walking through the tech, the schools, the group-order option, and — yes — a first-purchase incentive. Then we'll leave you alone unless you ask us to keep going.
Open rate 45%+, CTR 8%+. Welcome emails have the highest engagement of any lifecycle email — if this one is below those benchmarks, the subject line or timing is wrong (or the list source is bad).
Every college fan we know owns two things they wear all the time:
A hoodie or a jersey that reps the school — got it as a gift, bought it at the bookstore, wears it every fall Saturday. And a pair of recovery slides — Oofos, Hoka, Kane, whatever — that lives by the front door and comes out the second the workout is done.
The problem: those are always different brands. The team-shop flip-flops don't actually cushion your feet. The recovery slides don't have your school on them.
AIRfeet Recovery is the shoe that sits exactly in that gap. Officially licensed team gear on top. Contoured our proprietary EVA cushioning underneath. One product doing two jobs your feet were already asking for.
Open rate 30%+, CTR 5%+. This is the story email — engagement will be lower than Welcome. Track scroll depth if you have Klaviyo or similar. Bounce rate on the landing page tells you if the "find your school" click is a good handoff.
We built AIRfeet Recovery around a proprietary EVA cushioning system called our proprietary EVA cushioning. Here's what that actually means:
Proprietary EVA formulation. A molded single-density midsole made to our spec by a specialized footwear manufacturer in Taiwan. Not a re-labeled generic sole.
Contoured footbed geometry. Anatomically shaped arch and heel cradle designed with biomechanics input. The geometry is the feature — it's why feet feel supported instead of flat.
Water-resistant, antimicrobial. Closed-cell EVA. Doesn't absorb water. Treated for locker rooms, dorm bathrooms, and post-workout wear.
Durable outsole tread. Molded tread pattern for wet-floor traction. Built to survive tailgates, dorms, and daily wear — not a single-season slide.
That's the whole tech story. Nothing else, no other footnotes. Read the full spec →
Open rate 28%+, CTR 4%+. Tech emails naturally get lower engagement — the people who open this one are your highest-intent segment. Tag them for a re-targeting audience.
Don't see yours? Reply to this email and tell us the school. We use those replies as our signal for which license to sign next — Michigan, Ohio State, USC, Texas, and Oregon are all currently on our shortlist for the same reason.
In the meantime — for the fifteen schools above, both slides and thongs ship in five approved colorways each. Same price, same construction, same guarantee. Browse everything →
Open rate 32%+, CTR 12%+ (highest of the series). Visual school grid drives clicks. Segment click-throughs by which school card was clicked — that's a huge personalization signal for follow-up.
You've been on the list for a week. Here's the last email in this welcome series — and, honestly, the whole point of it.
If AIRfeet Recovery sounds like the shoe you've been asking for, grab a pair. Your first order ships free — no minimum, no coupon code, no urgency countdown. Just pick your school and check out.
If it's not the right time or the right school, we get it. We'll email you when a new school ships (Michigan, Ohio State, Texas, USC, and Oregon are in the pipeline) or when there's something actually worth telling you about. Not before.
Either way — thanks for reading five emails from a footwear brand you'd never heard of a week ago.
CTR 8%+, conversion 3%+ on click. This is the money email. If Email 05 CTR is above 8% but conversion is below 2%, your product page or checkout is the problem — not the email. Fri 4pm ET send optimizes for weekend browsing / weekend purchase behavior.
Every email must include: physical mailing address (CAN-SPAM), unsubscribe link (CAN-SPAM), no misleading subject lines (CAN-SPAM), no compliance-flagged claims (see Brand Bible §14 — do not use "37% Less Impact," "2,400+ NCAA athletes tested," or "Plantar Fasciitis Relief" in any email until substantiation exists).