The 15-section internal reference: story, naming, logo system, color, typography, voice, product architecture, all 15 school licenses, applications, and the compliance & claims register. Everything the brand is built on, in one place.
14-slide pitch for approaching new athletic departments (Power 5 target, mid-major upsell). Cover, ask, portfolio, product, tech, market, channels, capability, case study, terms, workflow, timeline, contact. Use arrows (← →) or spacebar to navigate slides.
Two-page institutional sales sheet — front is the pitch (volume pricing, 30-day process), back is the details (sizing runs, add-on pricing, order form fields, honest FAQ). Attach to every group-order intro email.
Hangtag (2.5×5″) and shoebox dieline (13×8×4.5″) references with cut lines, safe zones, bleed guides, dimension callouts, and print-shop handoff notes (PMS 1655C, stock recommendations, regulatory items).
Walkthrough for exporting each of the 4 files above to PDF using nothing but your browser. Per-file settings table, browser-specific notes (Chrome/Firefox/Safari), pro tips, and a "try it now" button that demos the flow.
All platform sizes with brand-consistent overlays: Instagram feed + stories, TikTok covers, Facebook/LinkedIn banners, Twitter/X header, YouTube channel banner, profile pictures. Every template at native pixel dimensions. Right-click → capture node screenshot to export as PNG.
DTC welcome-flow launch sequence — Welcome, Story, Tech, Portfolio (Find your school), The Ask. Each email has subject line, preview text, from address, send timing, full HTML rendering, and success metrics. One-click copy-to-clipboard on every subject line.
Cross-platform launch sequence for Instagram, TikTok, X/Twitter, LinkedIn, and Facebook. Five posts covering Launch, Game Day, Comfort Story, School Spotlight, and The Ask — each with platform-specific caption variants, hashtag stacks, timing recommendations, and copy-to-clipboard buttons.
Internal memo for Marshall covering the FSA/HSA + Cardinal Health opportunity. Explains the SKU/UPC mechanic, wording rules (Use / Careful / Avoid), the one real risk (licensing conflict), J-man's three calls, and a 12-step launch checklist. 4 pages, print-ready.
Draft of the FSA/HSA-eligible product page for the AIRfeet Recovery Slide. Full Shopify-style layout with medical framing (foot pain, plantar fasciitis, arch support), FSA/HSA callouts, SIGIS-registered UPC badges, and cross-link to the collegiate SKU. Not for launch until legal + SIGIS clearance.
Two-page intro brief for the Cardinal Health category buyer. Positions the AIRfeet Recovery Slide as a new SKU inside the existing Tyrol vendor relationship. Includes the 30-min meeting ask, market fit, product spec table, and 3 discovery questions.
Live UPC-loaded product catalog — 292 SKU rows from PO 1000 with 215 real GS1-assigned UPCs and 77 pending. GS1 prefix confirmed as 0840551 (inherited from AIRfeet O2 line). Includes searchable/filterable table by school, style, or UPC status. Missing-UPC breakdown at top for quick assignment.
Brand System v4.0
Compiled August 2026
Tyrol Worldwide LLC
dba AIRfeet Recovery
Indianapolis, IN · USA
Officially licensed collegiate footwear