:root{
  --ink:#111111;
  --ink-2:#2a2a2a;
  --paper:#F5F1EA;
  --paper-2:#EDE7DC;
  --line:#dcd5c6;
  --accent:#FF4B1F;
  --accent-2:#F1B23A;
  --field:#0F5C3A;
  --court:#1B3A6B;
  --muted:#7a7364;
}
*{box-sizing:border-box}
html,body{margin:0;padding:0;background:var(--paper);color:var(--ink);font-family:'Archivo',system-ui,sans-serif;font-size:16px;line-height:1.5;-webkit-font-smoothing:antialiased}
html{scroll-behavior:smooth}
a{color:inherit}
.mono{font-family:'JetBrains Mono',monospace;font-weight:500;letter-spacing:0.08em;text-transform:uppercase}
.narrow{font-family:'Archivo Narrow',sans-serif}
h1,h2,h3,h4{font-family:'Archivo',sans-serif;font-weight:900;letter-spacing:-0.03em;margin:0}
h1{font-size:clamp(56px,9vw,140px);line-height:.9;font-stretch:125%}
h2{font-size:clamp(36px,5vw,64px);line-height:.95;font-stretch:125%}
h3{font-size:clamp(22px,2.4vw,32px);line-height:1.1}
h4{font-size:16px;text-transform:uppercase;letter-spacing:0.06em;font-weight:800}
p{margin:0 0 14px;max-width:68ch}
hr{border:0;border-top:1px solid var(--line);margin:0}

/* NAV */
nav.top{
  position:fixed;top:0;left:0;right:0;z-index:50;
  display:flex;align-items:center;justify-content:space-between;
  padding:14px 28px;background:rgba(245,241,234,.85);
  backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);
  border-bottom:1px solid var(--line);
}
nav.top .brand{display:flex;align-items:center;gap:10px;font-weight:900;letter-spacing:-.04em;font-size:18px}
nav.top .brand .dot{width:10px;height:10px;background:var(--accent);border-radius:50%}
nav.top .links{display:flex;gap:22px;flex-wrap:wrap;justify-content:center}
nav.top .links a{text-decoration:none;font-size:12px;font-family:'JetBrains Mono',monospace;letter-spacing:.14em;color:var(--ink-2);text-transform:uppercase;transition:color .15s ease}
nav.top .links a:hover{color:var(--accent)}
nav.top .stamp{font-family:'JetBrains Mono',monospace;font-size:11px;color:var(--muted);letter-spacing:.14em}
@media (max-width:1100px){
  nav.top .links{display:none}
}

/* SECTIONS */
section{padding:120px 28px;border-bottom:1px solid var(--line);position:relative;scroll-margin-top:80px}
.wrap{max-width:1240px;margin:0 auto}
.grid{display:grid;gap:32px}
.g2{grid-template-columns:repeat(2,1fr)}
.g3{grid-template-columns:repeat(3,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}
@media (max-width:900px){.g2,.g3,.g4{grid-template-columns:1fr}}

.kicker{font-family:'JetBrains Mono',monospace;font-size:12px;letter-spacing:.24em;color:var(--muted);text-transform:uppercase;margin-bottom:24px;display:flex;align-items:center;gap:10px}
.kicker .num{background:var(--ink);color:var(--paper);padding:2px 8px;font-weight:700}

/* HERO */
.hero{padding:180px 28px 120px;background:var(--ink);color:var(--paper);border-bottom:1px solid #000}
.hero .wrap{position:relative}
.hero h1{color:var(--paper)}
.hero h1 .a{color:var(--accent)}
.hero .lede{font-family:'Archivo Narrow',sans-serif;font-size:clamp(20px,2vw,26px);line-height:1.35;max-width:52ch;color:#d9d3c4;margin-top:28px}
.hero .meta{display:flex;gap:40px;margin-top:56px;flex-wrap:wrap}
.hero .meta div{border-left:2px solid var(--accent);padding-left:14px}
.hero .meta .k{font-family:'JetBrains Mono',monospace;font-size:11px;letter-spacing:.2em;color:#9a917d;text-transform:uppercase}
.hero .meta .v{font-weight:800;font-size:16px;margin-top:4px;color:var(--paper)}
.hero .rebound-mark{position:absolute;top:-20px;right:0;font-family:'JetBrains Mono',monospace;font-size:11px;letter-spacing:.24em;color:#7a7264;text-transform:uppercase;text-align:right}

/* STORY */
.story .lead{font-family:'Archivo Narrow',sans-serif;font-size:clamp(22px,2.4vw,32px);line-height:1.35;max-width:24ch;font-weight:600}
.story .body p{font-size:17px;line-height:1.65;max-width:60ch;color:#333}
.story .pullquote{border-top:2px solid var(--ink);border-bottom:2px solid var(--ink);padding:32px 0;margin:48px 0;font-weight:900;font-size:clamp(28px,3.2vw,44px);line-height:1.05;letter-spacing:-.03em;font-stretch:125%}
.story .pullquote .accent{color:var(--accent)}

/* MISSION */
.mission-grid{display:grid;grid-template-columns:1fr 1fr 1fr;gap:1px;background:var(--line);border:1px solid var(--line)}
.mission-grid > div{background:var(--paper);padding:36px}
@media (max-width:900px){.mission-grid{grid-template-columns:1fr}}
.mission-grid h4{color:var(--accent);margin-bottom:14px}
.mission-grid p{font-family:'Archivo Narrow',sans-serif;font-size:18px;line-height:1.4;color:var(--ink)}

/* VALUES */
.values{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--ink);border-bottom:1px solid var(--ink)}
@media (max-width:900px){.values{grid-template-columns:1fr 1fr}}
.values .val{padding:28px 20px;border-right:1px solid var(--line);position:relative}
.values .val:last-child{border-right:none}
.values .val .n{font-family:'JetBrains Mono',monospace;font-size:11px;color:var(--muted);letter-spacing:.2em}
.values .val h3{margin:12px 0 8px;font-size:26px}
.values .val p{font-size:14px;color:#444;max-width:none}

/* LOGO SYSTEM */
.logo-card{background:var(--paper-2);padding:56px;display:flex;align-items:center;justify-content:center;min-height:280px;border:1px solid var(--line);position:relative}
.logo-card.dark{background:var(--ink);color:var(--paper)}
.logo-card.accent{background:var(--accent);color:#fff}
.logo-card .tag{position:absolute;top:14px;left:14px;font-family:'JetBrains Mono',monospace;font-size:10px;letter-spacing:.2em;color:var(--muted);text-transform:uppercase}
.logo-card.dark .tag,.logo-card.accent .tag{color:rgba(255,255,255,.6)}
.wordmark{font-family:'Archivo',sans-serif;font-weight:900;font-stretch:125%;letter-spacing:-.05em;font-size:clamp(48px,7vw,88px);line-height:1}
.wordmark .dot{color:var(--accent)}
.wordmark.on-dark .dot{color:var(--accent)}
.wordmark-lockup{text-align:center}
.wordmark-lockup .sub{display:block;font-family:'JetBrains Mono',monospace;font-size:11px;letter-spacing:.32em;margin-top:10px;color:inherit;opacity:.7}
.monogram{width:180px;height:180px;background:var(--ink);border-radius:22px;display:flex;align-items:center;justify-content:center;position:relative}
.monogram .afr{font-family:'Archivo',sans-serif;font-weight:900;font-stretch:125%;letter-spacing:-.06em;color:var(--paper);font-size:78px;line-height:1}
.monogram .pip{position:absolute;top:14px;right:14px;width:12px;height:12px;background:var(--accent);border-radius:50%}
.monogram.inverse{background:var(--paper)}
.monogram.inverse .afr{color:var(--ink)}
.monogram.accent{background:var(--accent)}
.monogram.accent .pip{background:var(--paper)}

/* CLEARSPACE */
.clearspace{background:var(--paper-2);padding:56px;border:1px solid var(--line);position:relative}
.clearspace .box{border:1px dashed var(--accent);padding:40px;display:flex;justify-content:center;align-items:center}
.clearspace .note{font-family:'JetBrains Mono',monospace;font-size:11px;letter-spacing:.16em;color:var(--muted);margin-top:14px;text-transform:uppercase}

/* MISUSE */
.misuse{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}
@media (max-width:900px){.misuse{grid-template-columns:1fr 1fr}}
.misuse .m{background:var(--paper-2);padding:24px;position:relative;min-height:180px;display:flex;flex-direction:column;justify-content:center;align-items:center}
.misuse .m .x{position:absolute;top:10px;right:12px;width:22px;height:22px;border-radius:50%;background:var(--accent);color:#fff;display:flex;align-items:center;justify-content:center;font-weight:900;font-size:14px}
.misuse .m .lbl{position:absolute;bottom:10px;left:12px;right:12px;font-family:'JetBrains Mono',monospace;font-size:10px;letter-spacing:.16em;color:var(--muted);text-transform:uppercase}

/* COLOR */
.swatches{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
@media (max-width:900px){.swatches{grid-template-columns:1fr 1fr}}
.swatch{aspect-ratio:1/1.15;padding:18px;display:flex;flex-direction:column;justify-content:space-between;border-radius:2px}
.swatch .name{font-weight:900;font-size:22px;letter-spacing:-.02em}
.swatch .codes{font-family:'JetBrains Mono',monospace;font-size:11px;line-height:1.6;letter-spacing:.05em}
.swatch.dark{color:var(--paper)}
.color-rules{display:grid;grid-template-columns:2fr 1fr;gap:32px;margin-top:48px}
@media (max-width:900px){.color-rules{grid-template-columns:1fr}}
.color-bar{display:flex;height:80px;border:1px solid var(--line)}
.color-bar div{display:flex;align-items:flex-end;padding:8px;font-family:'JetBrains Mono',monospace;font-size:10px;letter-spacing:.1em;color:#fff}

/* TYPE */
.type-spec{border-top:1px solid var(--ink);padding-top:24px}
.type-spec .lbl{font-family:'JetBrains Mono',monospace;font-size:11px;letter-spacing:.2em;color:var(--muted);text-transform:uppercase}
.type-spec .name{font-size:42px;font-weight:900;letter-spacing:-.03em;margin-top:8px}
.type-spec .demo-xxl{font-family:'Archivo',sans-serif;font-weight:900;font-stretch:125%;letter-spacing:-.04em;font-size:96px;line-height:.9;margin:24px 0}
.type-spec .demo-narrow{font-family:'Archivo Narrow',sans-serif;font-weight:600;font-size:28px;line-height:1.3;margin:24px 0;max-width:22ch}
.type-spec .demo-body{font-size:17px;line-height:1.6;max-width:56ch;color:#333;margin:20px 0}
.type-spec .demo-mono{font-family:'JetBrains Mono',monospace;font-size:13px;letter-spacing:.14em;text-transform:uppercase;margin:20px 0}
.scale{display:grid;grid-template-columns:80px 1fr;gap:12px;align-items:baseline;padding:12px 0;border-bottom:1px solid var(--line)}
.scale .px{font-family:'JetBrains Mono',monospace;font-size:11px;color:var(--muted);letter-spacing:.14em}
.scale .sample{font-weight:900;letter-spacing:-.03em;line-height:1;font-stretch:125%}

/* VOICE */
.voice-do-dont{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--ink);border:1px solid var(--ink)}
@media (max-width:900px){.voice-do-dont{grid-template-columns:1fr}}
.voice-do-dont > div{background:var(--paper);padding:32px}
.voice-do-dont .head{display:flex;align-items:center;gap:10px;font-family:'JetBrains Mono',monospace;font-size:12px;letter-spacing:.2em;text-transform:uppercase;margin-bottom:20px}
.voice-do-dont .head .badge{padding:2px 8px;font-weight:700;color:#fff}
.voice-do-dont .do .badge{background:var(--field)}
.voice-do-dont .dont .badge{background:var(--accent)}
.voice-do-dont p{font-family:'Archivo Narrow',sans-serif;font-size:18px;line-height:1.4;border-left:3px solid var(--line);padding:8px 14px;margin:0 0 14px;max-width:none}
.voice-do-dont .do p{border-left-color:var(--field)}
.voice-do-dont .dont p{border-left-color:var(--accent);color:#7a7264;text-decoration:line-through;text-decoration-color:rgba(255,75,31,.4)}

.voice-attributes{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-bottom:48px}
@media (max-width:900px){.voice-attributes{grid-template-columns:1fr 1fr}}
.voice-attributes .attr{border:1px solid var(--ink);padding:20px;position:relative;background:var(--paper-2)}
.voice-attributes .attr .n{font-family:'JetBrains Mono',monospace;font-size:11px;color:var(--muted);letter-spacing:.16em}
.voice-attributes .attr h3{margin:10px 0 4px;font-size:24px}
.voice-attributes .attr .not{font-family:'JetBrains Mono',monospace;font-size:11px;color:var(--accent);text-transform:uppercase;letter-spacing:.14em;margin-top:8px}

/* MESSAGING */
.pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:2px solid var(--ink);border-bottom:2px solid var(--ink)}
@media (max-width:900px){.pillars{grid-template-columns:1fr}}
.pillar{padding:36px 24px;border-right:1px solid var(--line)}
.pillar:last-child{border-right:none}
.pillar .num{font-family:'JetBrains Mono',monospace;font-size:11px;color:var(--accent);letter-spacing:.2em}
.pillar h3{margin:14px 0 12px;font-size:28px}
.pillar p{font-size:15px;color:#444}

.taglines{display:grid;grid-template-columns:repeat(2,1fr);gap:24px;margin-top:32px}
@media (max-width:900px){.taglines{grid-template-columns:1fr}}
.tagline{padding:36px;background:var(--ink);color:var(--paper);position:relative}
.tagline.primary{background:var(--accent);color:#fff}
.tagline .lbl{font-family:'JetBrains Mono',monospace;font-size:11px;letter-spacing:.2em;opacity:.7;text-transform:uppercase}
.tagline .t{font-size:clamp(28px,3.2vw,42px);font-weight:900;letter-spacing:-.03em;line-height:1;margin-top:14px;font-stretch:125%}
.tagline .use{font-family:'JetBrains Mono',monospace;font-size:11px;margin-top:16px;letter-spacing:.16em;opacity:.8;text-transform:uppercase}

/* AUDIENCE */
.persona{border:1px solid var(--ink);padding:28px;background:var(--paper-2);position:relative}
.persona .rank{position:absolute;top:0;right:0;background:var(--accent);color:#fff;padding:4px 12px;font-family:'JetBrains Mono',monospace;font-size:11px;letter-spacing:.16em;font-weight:700}
.persona h3{font-size:26px;margin-bottom:4px}
.persona .role{font-family:'JetBrains Mono',monospace;font-size:11px;color:var(--muted);letter-spacing:.16em;text-transform:uppercase;margin-bottom:16px}
.persona ul{margin:12px 0;padding-left:18px;font-size:14px;line-height:1.6;color:#333}
.persona .quote{border-left:3px solid var(--accent);padding-left:12px;margin-top:16px;font-family:'Archivo Narrow',sans-serif;font-style:italic;font-size:16px;line-height:1.4;max-width:none}

/* POSITIONING */
.positioning{background:var(--ink);color:var(--paper);padding:48px;border-radius:2px}
.positioning .formula{font-family:'JetBrains Mono',monospace;font-size:13px;color:#9a917d;letter-spacing:.14em;text-transform:uppercase;margin-bottom:20px}
.positioning .stmt{font-family:'Archivo Narrow',sans-serif;font-size:clamp(22px,2.4vw,30px);line-height:1.4;max-width:62ch}
.positioning .stmt strong{background:var(--accent);color:#fff;padding:0 6px;font-weight:700}

.compet-map{position:relative;aspect-ratio:1/1;max-width:640px;margin:0 auto;background:var(--paper-2);border:1px solid var(--line)}
.compet-map .axis-x,.compet-map .axis-y{position:absolute;background:var(--ink)}
.compet-map .axis-x{left:0;right:0;top:50%;height:1px}
.compet-map .axis-y{top:0;bottom:0;left:50%;width:1px}
.compet-map .lbl{position:absolute;font-family:'JetBrains Mono',monospace;font-size:10px;letter-spacing:.16em;color:var(--muted);text-transform:uppercase}
.compet-map .lbl.t{top:10px;left:50%;transform:translateX(-50%)}
.compet-map .lbl.b{bottom:10px;left:50%;transform:translateX(-50%)}
.compet-map .lbl.l{left:10px;top:50%;transform:translateY(-50%) rotate(-90deg);transform-origin:left top}
.compet-map .lbl.r{right:10px;top:50%;transform:translateY(-50%) rotate(90deg);transform-origin:right top}
.compet-map .brand{position:absolute;transform:translate(-50%,-50%);font-family:'Archivo',sans-serif;font-weight:800;font-size:13px;letter-spacing:-.02em;padding:6px 10px;background:var(--paper);border:1px solid var(--ink);white-space:nowrap}
.compet-map .brand.us{background:var(--accent);color:#fff;border-color:var(--accent);font-size:15px;padding:8px 14px}

/* APPLICATIONS */
.app-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
@media (max-width:900px){.app-grid{grid-template-columns:1fr}}
.app{aspect-ratio:4/3;background:var(--paper-2);border:1px solid var(--line);position:relative;overflow:hidden}
.app .cap{position:absolute;bottom:12px;left:12px;font-family:'JetBrains Mono',monospace;font-size:10px;letter-spacing:.16em;color:var(--muted);text-transform:uppercase}
.app-hero-black{background:var(--ink);color:var(--paper);display:flex;align-items:center;justify-content:center;padding:32px}
.app-hero-black .wordmark{font-size:64px}
.app-hangtag{background:var(--paper);padding:32px;display:flex;flex-direction:column;justify-content:space-between}
.app-hangtag .top{font-family:'JetBrains Mono',monospace;font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--muted)}
.app-hangtag .big{font-weight:900;font-size:44px;letter-spacing:-.04em;line-height:.9;font-stretch:125%}
.app-hangtag .accent{color:var(--accent)}
.app-hangtag .bottom{font-family:'JetBrains Mono',monospace;font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:#333}
.app-team{background:linear-gradient(135deg,var(--court) 50%,#0f2647 50%);color:#fff;padding:28px;display:flex;flex-direction:column;justify-content:space-between}
.app-team .team{font-weight:900;font-size:32px;letter-spacing:-.03em}
.app-team .cobrand{display:flex;align-items:center;gap:10px;font-family:'JetBrains Mono',monospace;font-size:10px;letter-spacing:.16em;text-transform:uppercase}
.app-team .cobrand .divider{opacity:.5}
.app-slide-heel{background:var(--paper-2);display:flex;align-items:center;justify-content:center}
.app-slide-heel .mock{width:70%;aspect-ratio:2/1;background:var(--ink);border-radius:24px 24px 60px 60px;position:relative;display:flex;align-items:center;justify-content:center;color:var(--paper);font-weight:900;letter-spacing:-.03em}
.app-slide-heel .mock .heel{font-size:20px}
.app-social{background:var(--accent);color:#fff;padding:24px;display:flex;flex-direction:column;justify-content:space-between}
.app-social .headline{font-weight:900;font-size:32px;line-height:.95;letter-spacing:-.03em;font-stretch:125%}
.app-social .handle{font-family:'JetBrains Mono',monospace;font-size:11px;letter-spacing:.16em;text-transform:uppercase}
.app-truck{background:var(--paper);display:flex;align-items:center;justify-content:center}
.app-truck .side{border:2px solid var(--ink);padding:24px 40px;font-weight:900;font-size:36px;letter-spacing:-.03em;font-stretch:125%}
.app-truck .side .dot{color:var(--accent)}

/* FOOTER */
footer{background:var(--ink);color:var(--paper);padding:80px 28px}
footer .wrap{display:grid;grid-template-columns:2fr 1fr 1fr;gap:32px}
@media (max-width:900px){footer .wrap{grid-template-columns:1fr}}
footer h4{color:var(--accent);margin-bottom:16px}
footer .mono{color:#9a917d;font-size:11px;letter-spacing:.16em}
footer p{color:#c4bfb2;font-size:14px}

/* utilities */
.flag{display:inline-block;background:var(--accent);color:#fff;padding:2px 8px;font-family:'JetBrains Mono',monospace;font-size:11px;letter-spacing:.16em;font-weight:700;text-transform:uppercase}
.divider-heading{display:flex;align-items:center;gap:16px;margin:56px 0 24px}
.divider-heading .line{flex:1;height:1px;background:var(--ink)}
.divider-heading h4{white-space:nowrap}

/* honest note box */
.honest{background:#fff9e8;border:1px solid var(--accent-2);padding:16px 20px;border-left:6px solid var(--accent-2);margin:24px 0;font-family:'Archivo Narrow',sans-serif;font-size:16px}
.honest .lbl{font-family:'JetBrains Mono',monospace;font-size:11px;letter-spacing:.2em;color:#8a6d16;text-transform:uppercase;margin-bottom:6px;font-weight:700}